For a series of site improvements and holiday promotions leading up to the 2015/16 holiday season, David Yurman commissioned Huge to design a series of interactive promotions and site improvements working within tight restrictions of the existing site backend and template structure.

With some creative workarounds within the existing template system and a simplification of the grid structure, we were able to create a more immersive top-level experience by enabling full-screen takeovers coupled with a more dynamic grid system for more engaging promotional teasers and contextual relevance to the visitor.

All that inside a 10 week (total) series of sprints from concept and production oversight.

Incorporating new video reveals and interactive teasers designed to react to visitor clicks and browsing paths for longer site visits, higher sales and a more elegant brand experience leading to the shopping cart.

Credits: Jarrod Bull (VP, Client Services), Adrienne DeGemmis (Senior Project Manager), David Linderman (Croup Creative Director) Heiko Wächter (Group Experience Director), Tiffany Pan (Associate Creative Director), Mike Zuckerman (Associate Creative Director, Copy), Julia Guo (Senior Visual Designer)