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BIG HARD DRIVE

Made in the Bundesrepublik

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Doritos Late Nite with Rihanna

A global music experience, unlocked through a bag of Doritos Late Night crisps and localized for 32 territories.

Featuring 5 music videos from popular regional bands around the world, we shot using a 360º camera system, placing the viewer in the center of the performance in locations as diverse as Toronto, Sao Paulo, Johannesburg, Istanbul and London.

A headliner video with Rihanna was shot with Jonas Åkerlund in Los Angeles in one day on 2 different sets, allowing viewers on the website later to switch between the videos using a marker on their crisp bag.

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@2025 BIG HARD DRIVE  ––  MADE IN THE BUNDESREPUBLIK