Commissioned to imagine the future of Real Estate, examine industry trends and products relevant to both the agent and their clients in the digital age, a team of Huge visual designers, product designers and strategists spent a little over 3 weeks putting together a rebranding of this iconic market leader and explored new paradigms for property searches and tools to aid agent/client communications.  

By coupling the many disparate agent-side organizational tools and nodes for data entry into a new data hub and enabling a new level of personalization we were able to envision a new form of property search: a psycho-social profiling of properties using softer variables and visual aids to help clients identify core values quicker.

The resulting study spanned a simplified elegant rebranding to signal the new Elliman and a near complete set of tools for more seamless interactions and visualizations of powerful proprietary datasets into a singular hub.

Credits: Jarrod Bull (VP, Client Services), Beth Lind (GVP, Business Development), Chris Koller & Megan Crowley (Directors, Brand Experience), David Linderman (Group Creative Director), Howard Myint (Creative Director, Copy) Nicklesh Soni (Senior Art Director), Myhra Minz (Senior Visual Designer), MK Loomis (Senior Product Designer)