Lucky to be part of the Hi-ReS! London studio crew starting in 2008, one of my most rewarding projects was a commission to help define and visualise the Watson “thought-process” for the epic IBM Watson Jeopardy challenge in the USA. We had tons of future ideas about virtual personalities, elegant imperfections, voice synthesis and OS that (still) haven't been explored much further. Bummer.

In March 2017, my work with IBM got a whole lot more official: to define and facilitate a new spirit of creative culture and excellence in the second largest IBM Design Studio (ja..) and (my idea) –combine playful design thinking-ish-ness with some artistic abstraction to serious challenges and impossible deadlines with random teams of talented and disenfranchised young people.

After more than two decades of experimenting with emerging technology and designing rich immersive brand and customer experience in and outside rectangular space, new inspiration comes from the how and why tomorrow’s supertools and the ubiquitous internet is evolving and what makes real sense.

"Creative applications for data-driven experience" is how I currently describe my work –using supertools of tomorrow to extend creative vision in ways we couldn’t before. Add value and more memorable experience to everyday life. Nurture native imagination and meaningful interaction with others, with some help from friendly machines.

Or: Make Stuff People Love.
(You, Us, Me, Them. Everyone. Amen.)

• IBM iX Ambassador since May 2017
• Quenching chronic thirst for adventure
• Nurturing creative culture (& stress-testing corporate policies)
• Creative applications and applied art for tomorrow's supertools
• Learning New Stuff
• Having Fun

New Bizz Concepts & Client Work: Adidas, Allianz SE, Barmer, Creative Culture stuff, IBM iX, Ikea, Migros, Nestle+Perugina (Italy), PepsiCo, Phillip Morris International, Sonepar, Volkswagen We