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BIG HARD DRIVE

Made in the Bundesrepublik

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Otto – Germany's Other Amazon.

Second only to Amazon in german-speaking regions, this was my first foray into an e-commerce platform to support millions of diverse products, from household items to fashion and electronics (just to name a few.)

I was expecting a difficult and conservative client, instead their in-house production team followed my style guides to a T and invited the studio to attend their year-end party, inviting us to the stage for an official “Thank You!” and celebration of the redesign launched several months earlier.

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@2025 BIG HARD DRIVE  ––  MADE IN THE BUNDESREPUBLIK