For well over two decades I’ve explored the intersection between brands and culture, art, design and technology in internationally awarded client work and art commissions. After eight years exploring creative culture in the UK and US, I returned to Germany in March 2017, as Executive Creative Director for IBM iX [Berlin] and member of the global IBM iX Ambassadorship program to explore creative applications for data-driven experience.

Together with small teams of creative technologists and designers, I've won numerous international awards such as the Art Directors Club New York, Art Directors Club Deutschland, New York Festivals, the One Show, Clio Award, New York Type Directors Club, IF Communication Award and Webby Awards.

In 2015, I received Lifetime Artist status for work included in the permanent collection for Architecture & Design at the San Francisco Museum of Modern Art – SFMOMA.

I currently serve as a freelance design consultant, designer, and educator at the REDI School of Digital Integration and Kunsthochschule Berlin - Weissensee, leading workshops on creative organisation and contributing to and developing new Learning Management Systems at a New Zealand based startup, The English Farm.