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BIG HARD DRIVE

Made in the Bundesrepublik

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Theyskens' Theory Relaunch

What started out as a simple blog for designer Olivier Theyskens, turned into a veritable website and inspiration for later E-commerce relaunch.

Launched in February 2012, our relaunch was constructed as a simple and highly reductive official blog for the Olivier Theyskens collections, archives, inspirations, and biography. The interface was mindfully designed to "vanish" into the background for a more immersive experience and content browsing, void of interface until necessary, always keeping a sharp focus on the garments, imagery and brand orchestrated by the Theyskens team.

The blog was built to accommodate a disparate photo and video submissions from a variety of social media channels, devices and team members, easily adapting to the imminent migration of the fashion audience from desktop or laptop browsing to mobile.

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@2025 BIG HARD DRIVE  ––  MADE IN THE BUNDESREPUBLIK